The perfume industry is a billion dollar enterprise that has brought fame and wealth to those who are able to conceptualize a truly memorable and unique fragrance. It may be considered a luxury for some, but one cannot deny the fact that scents are such confidence boosters and mood enhancer. It is impossible for one to ignore or make light the significance and impact of perfumes in all our lives.
When purchasing any type of fragrance, one has to be aware not just of scents but also of concentration categories to determine if one is indeed getting value for money. A perfume is mostly composed of fragrant materials added to a choice base or carrier. The base can be perfumer's alcohol or other neutral no-scented solvents like jojoba oil or coconut oil, just to name a few. It is important for the consumer to understand concentration levels to determine just how potent and lasting a fragrance is once sprayed.
Both Eau de Toilette and Eau de Parfum are the most common fragrance concentration levels used in the business. Aside from that these two, there are several other types with varying levels of potency.
Eau de Parfum is the second highest level of fragrance concentration. It is also known as Eau de Perfume or Millesime. Fragrances classified under this level have a concentration of anywhere between 10 to 20%, 15% being the most commonly used.