In the past, there were two ways to shop for makeup. One option was shopping at chain stores like Target, Wal-Mart or pharmacies and purchasing low-price (but often lower quality) makeup. Another option was shopping at department store makeup counters for high-priced name brand makeup. Unfortunately the limited choices in makeup shopping left women in a tight spot between their wallets and their skin care.
Choosing department store makeup usually meant higher quality brands that were better for overall skin healthbut one had to pay premium prices for such products. If a woman chose pharmacy sold makeup she was likely choosing products heavily supplemented with talc and cornstarch to make them less expensive. The poorer quality could mean poor performance, makeup that needs to be monitored and reapplied oftenor worse yet, serious skin issues resulting from cheap ingredients.
What Sephora really offers their customers is the chance to shop a multitude of brands and products in one convenient locationand now, online as well. No matter what you're looking for; makeup for eyes, cheeks, lips and whole face; the Sephora beauty line alone offers everything you could ever need, plus the makeup tools for application. But Sephora also carries popular makeup lines Urban Decay, Bare Escentuals, Laura Mercier, and many, many othersincluding popular sets that are essentially dummy-proof makeup how-to kits.